This article reiterates that architects already practise sophisticated project management. First published in Architecture NZ (Oct 2014), it reminds the public of the importance of the discipline of architecture to the quality of civic life. We suggest, in a Huff post sort of way, 5 things architects can do to increase the expertise and profile of the profession.

Architects are the only construction-based profession working at the 'coal face of beauty’.

Christopher Kelly, Principle, Architecture Workshop